Job Title: Sales Development Representative
Location: Bangalore
Type: Full-Time
About Goodera
Goodera is a fast-growing startup committed to revolutionizing employee volunteering. Through our innovative technology platform and unique operating model, we help companies scale employee volunteering globally by offering them meaningful experiences relevant to their local communities. Our clients include some of the world's best and largest companies. We are growing 100% year on year and are backed by investors including Zoom Ventures, Elevation Capital, Nexus Venture Partners, Omidyar Network and Ursula Burns.
Position Overview
Goodera is seeking a highly motivated and results-driven Sales Development Representative (SDR), to support our business development efforts for the US market. In this role, you will be responsible for generating new business opportunities through outbound prospecting and lead qualification. You will work closely with our Sales team to ensure that leads are properly qualified, nurtured, and transitioned into meetings with Account Executives (AEs).
Key Responsibilities:
- Outbound Lead Generation & Prospecting:
- Conduct research to identify potential leads in the US market, targeting decision-makers in key industries.
- Engage with leads through cold calls, emails, and LinkedIn outreach to generate interest in Goodera’s offerings.
- Design and participate in the writing of effective outreach campaigns for both mass outreach and highly curated custom outreach.
- Collaboration with Cross Functional Teams:
- Work closely with our GTM and Sales team to conceptualize campaigns for outbound motion and ensure that leads are properly qualified, nurtured, and transitioned into meetings with Account Executives.
- Work closely with the Sales team in the US to ensure a smooth handoff of qualified leads and support follow-up.
- Continually identify blockers and contribute to improved workflows between teams, resulting in productive working relationships, scaled processes, higher conversion rates, and shorter sales cycles.
- Qualify Leads:
- Assess lead interest and needs by engaging in meaningful conversations to qualify prospects based on established criteria.
- Set Up Meetings:
- Schedule calls and demos between qualified leads and Account Executives for further discussions and conversion.
- Be prepared to join discovery meetings as needed to ensure a smooth transition for prospects and incorporate our team-based ethos
- Performance Tracking and Reporting:
- Maintain pristine tracking and reporting of all activities and projects through CRM.
- Analyze data to measure the effectiveness of GTM strategies and make data-driven adjustments.
- GTM Strategy & Brand Development:
- Engage in comprehensive GTM initiatives to amplify our brand presence and stimulate demand, including in-person events, webinars, thought leadership, strategic marketing campaigns, and more.
- Collaborate with the GTM team to design and implement effective demand gen strategies and develop targeted campaigns.
- Self-Led Development:
- Be a solutions, product, & industry expert.
- Exercise comfort in speaking to industry concepts and continually work to deepen your knowledge.
- Develop and maintain a deep understanding of Goodera’s business processes and resources that impact your role.
- Master your craft and proactively develop your skill set, with guidance and mentorship from your manager.